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A food can only be a “superfood” when backed up with a scientifically approved health claim. FACT
Although there isn’t a widely accepted definition for “Superfoods”; there are some legal requirements for when and how this term can be used to describe a food.  If you want to call something a superfood it has to be backed up with scientific evidence that has been approved by the European Food Safety Authority. For example; Prunes can be called a superfood because there is approved research to support that they contribute to normal bowel function. If a food is labelled as a “Superfood” but doesn’t state why it is good for your health then that company is likely to get in trouble for not following the rules.

If I don’t include these trendy and expensive superfoods in my diet then I’m not eating healthy enough. MYTH
The term “Superfood” has frequently been coined by some savvy marketing teams who wanted to increase sales of certain food products. At this time there were no rules dictating how the phrase could be used, therefore many of the foods we know of today as being infamous superfoods don’t have the science to support the claims – or warrant the price tags! For example, Kale is often referred to as a superfood, however when you look at its nutritional value it doesn’t stand out from the crowd when compared to other green leafy veg and salad greens.

Eating a balanced diet full of variety will provide all of the Nutrition that I need. FACT
Eat the rainbow!! The colours of different fruits and vegetables hint at the nutrients within. Purple fruits and vegetables are packed with the antioxidant anthocyanin which has been suggested to improve cardiovascular health… Orange fruits and veggies are full of Beta Carotene which contribute to a healthy immune system. The list goes on, but in short eating a wide range of different coloured foods will ensure you consume the full range of nutrients that your body needs. Likewise, it is important to make sure you are including a balance of lean protein, complex carbohydrates and healthy fats in your everyday diet to meet your micronutrient requirements as well as macro needs.

If you want more info about which health claims are approved, take a look on the below link:
http://ec.europa.eu/food/safety/labelling_nutrition/claims/register/public/

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